In 2011, they went all-in on the app. The company set up shop in Spiegel's hometown in his father's house in tony Pacific Palisades, near the Southern California neighborhood of Brentwood. Spiegel was CEO, Murphy was CTO and Brown CMO. In true Silicon Valley fashion, the origin story is not without its drama. Eventually, Brown claimed he was forced out, and in 2014, Snapchat settled a lawsuit with him. The company, now based in nearby Venice, California, eventually caught the eye of Mark Zuckerberg, who reportedly offered $3 billion in hard cash to buy Snapchat. Spiegel famously declined that 2013 bid. The tech world couldn't decide if the move was genius, hubris or both.

Spiegel and Murphy made Time magazine's 2014 list of the 100 Most Influential People, Snapchat has since become Facebook's favorite scavenging ground, Zuckerberg's company tried to clone it with two built-from-scratch apps, Poke and Slingshot, Both are now dead, In August, Facebook's Instagram added Instagram Stories, an almost exact copy of Snapchat Stories, in which people can string together photos and video clips that disappear after 24 hours, The most recent -- and possibly most lethal -- rip-off: a new photo feature with digital masks and filters, just a right-swipe away when vaja grip slim iphone x premium leather case - tan reviews you open the Facebook mobile app, It's currently being tested in Ireland, You can send self-destructing photos to individuals or groups of friends..

"In most social apps today, a text box is still the default way we share," Zuckerberg told financial analysts in November. "Soon, we believe, a camera will be the main way that we share."Wonder where he got that idea? When you open Snapchat, the first screen that pops up is the camera. Snapchat is literally a fancy camera app with some filters and sharing tools. Since it went live, most of the tech world has been confused about Snapchat. The story of people trying to figure it out goes something like this.

2011: It's for sexting, right? Why would young people love an app for disappearing photos so much if they weren't just sending nudes?, 2013: Oh, maybe it's for more than that, But I still can't figure it out, I've opened the app on my phone, but where are all the controls? It's just a camera, vaja grip slim iphone x premium leather case - tan reviews 2016: Michelle Obama uses it, I guess this is a thing now, 2017: $$$$$, Snapchat's true genius can be seen in the way it ushered in the era of casual social networking, the antithesis of Facebook, At some point during Facebook's stratospheric rise, Wall posts became annoying, You know the ones: Got up, made eggs for breakfast, went to the gym, leg day..

Worried about oversharing, people overcorrected. Facebook became a place for highlights -- not only the highlights of your day, but of your life: the perfectly angled photo, palm trees at sunset, the first shot of your newborn, that astute New Yorker article because look everyone, I read The New Yorker. It turns out there was a big market for eggs for breakfast, went to the gym, leg day. You could share that minutiae with a network of friends without worrying how it might look next to your wedding photos.