The Galaxy Note 7, one of its most high-profile phones, blew up in its face, suffering multiple recalls and bans by airlines before only now flickering out with a final "death update" that essentially bricks the remaining units in the wild. Then there was the recall of a defective washing machine, throwing into question the safety of its entire product lineup. It's a startling spiral down for a company that was riding so high after the critically lauded Galaxy S7 and S7 Edge. The Note 7, which won its own positive reviews, was supposed to capitalize on the momentum and put Apple back on its heels.

First on Samsung's agenda is figuring out what happened -- and communicating that openly to consumers, It originally tied the Note 7's overheating to a battery flaw, but the second recall showed it was something more, Samsung has said it's working with a third-party investigator to figure out what caused the phones' thermal problems, As mophie apple iphone x juice pack air qi wireless charging battery case of now, it still doesn't know, You know what would be a great place to clear the air? CES, the world's largest consumer electronics show, "Samsung has to reassure customers that it knows what happened ., and that it's taking steps to address it," Current Analysis analyst Avi Greengart said, "So far, we haven't gotten that message from them."The company, of course, may choose to ignore the issue entirely and focus on its new products, But that would be a mistake -- especially if it hasn't said something in the days before the show about what caused the Note problems..

Samsung said in a statement. A consumer survey from Reuters suggests Samsung's reputation will make it past the Note 7 debacle just fine. And the "majority" of the 93 percent of US Note 7 owners who turned in the device opted for a different Samsung phone in return, the company said this month. But MAi Research and Luminoso, an artificial intelligence-based analytics company that spun out of the MIT Media Lab, found in a survey exclusively provided to CNET that while overall likability of Samsung's brand declined only slightly from February 2016 to October 2016 (78 percent to 74 percent), consumer intent to purchase a device dropped "at a statistically significant level for every Samsung product line with the exception of its fitness bands." In the case of phones, only 59 percent of people surveyed would buy a device in the next six months, down from 68 percent in February.

Creative Strategies said in October that mophie apple iphone x juice pack air qi wireless charging battery case more than a quarter of Android owners it surveyed in the US have a more negative opinion of Samsung following the Note 7 issues, Current Samsung device owners haven't seen their opinion change as much, but for people who don't already have a Samsung device, that percentage is "much higher," the research firm said, The Note 7 had problems that caused some devices to explode, Given how competitive the high-end smartphone market is, Samsung will need to steal customers away from other handset vendors, But the data suggests it may struggle with that..

The company said in a statement that "through this difficult process we have been, and will continue to listen to our customers, learn, and work to renew trust and confidence in our brand and our products. This is our top priority."For Samsung to really turn things around, it needs to wow people with its next flagship phone and to step up its game with upcoming devices in general. Many reviewers believed it had found the winning combination in the Note 7 -- sleek design, water resistance and new features like an iris scanner. Now Samsung needs to build on that with the Galaxy S8, but without the exploding bit.